We’ve all seen it: in a sea of vibrant lehengas and jewel tones, someone walks in wearing white—and suddenly, everyone else fades into the background. There’s something about white in Indian fashion. It’s quiet, elegant, and effortlessly powerful.  The Underrated...
Handcrafted vs. Mass-Produced | Why Artisan-Made Clothing Wins
Let’s be honest—there’s something oddly satisfying about a big fashion haul at the tap of a button. But in a world filled with fast fashion, is it time we ask: what are we really wearing? At Arya Giri, we believe that handcrafted clothing isn’t just better made—it’s...
The Color Psychology Behind Lime Green and Its Role in Arya Giri’s Branding
Let’s talk about lime green—it's not just a color, it's a vibe. This high-energy hue has made waves across fashion, art, and branding. At Arya Giri, a luxury pret wear brand rooted in modern Indian fashion, lime green is a part of our identity. It reflects our...
Pret Wear – A Guide to Luxury Fashion for the Modern Woman
Pret wear, short for prêt-à -porter (French for 'ready-to-wear'), refers to designer clothing that is crafted with premium quality materials and available in standard sizing for immediate purchase. It offers a fine balance between custom couture fashion and...
Delving deeper
The Dotted Line is a collection that explores the significance of handlooms from a cultural and sustainability point of view. Through our slates and stones color palette, Jacquard punching cards are illustrated as a manifestation of the entire weaving process. When it...
A mesh of western and eastern ideology
ARYA GIRI is a brand that was born from a need to see garments that subtly but poignantly expressed the fusion of cultural touch points from the global Indian perspective. Having grown up across the globe, I understood my Indian roots more through the tangibilities...