hand-embroidered luxury prêt — chennai

every stitch has a personality

Clothes with a cast of characters living inside them.

the making

Nothing here was made quickly.

82

hours of hand embroidery, on average

Per piece. Worked by hand, thread by thread — no machine shortcuts, no heat transfers.

limited

drops, and limited restocks

Small runs — get your hands on it fast. Sold out here usually means sold out for good.

1 atelier

everything under one roof in chennai

Nothing outsourced, nothing subcontracted. Every piece is made where it was designed.

Rooted in India, made in Chennai, worn by over 860 people across the world. read our story →

the funny figure society

Four resident overthinkers.

Not mascots. Moods, muses and alter egos — stitched into everything we make.

the dramatic daydreamer

"I'm not delusional. Just creatively optimistic."

Pippa, Puff, Pari and Pru — the cast of AG
the society, in full
meet the society

most wanted

What everyone's buying.

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start here

Make it yours before you own it.

Pick the figure, the colours, the thread. The Tee Lab is the easiest way into AG — and the only way to get a piece nobody else has.

The Tee Lab — build your own AG tee

the wardrobe

Shop the collections.

join the inner circle

Perks, previews, and a backstage pass.

New figures, early access to drops, and the occasional thing we only tell this list.