JOIN THE INNER CIRCLE
perks, previews, and a backstage pass to the best of AG.
hand-embroidered luxury prêt — chennai
every stitch has a personality
Clothes with a cast of characters living inside them.
the making
Nothing here was made quickly.
82
hours of hand embroidery, on average
Per piece. Worked by hand, thread by thread — no machine shortcuts, no heat transfers.
limited
drops, and limited restocks
Small runs — get your hands on it fast. Sold out here usually means sold out for good.
1 atelier
everything under one roof in chennai
Nothing outsourced, nothing subcontracted. Every piece is made where it was designed.
Rooted in India, made in Chennai, worn by over 860 people across the world. read our story →
the funny figure society
Four resident overthinkers.
Not mascots. Moods, muses and alter egos — stitched into everything we make.
the dramatic daydreamer
"I'm not delusional. Just creatively optimistic."
most wanted
What everyone's buying.
start here
Make it yours before you own it.
Pick the figure, the colours, the thread. The Tee Lab is the easiest way into AG — and the only way to get a piece nobody else has.
the wardrobe
Shop the collections.
join the inner circle
Perks, previews, and a backstage pass.
New figures, early access to drops, and the occasional thing we only tell this list.
before you look around
which one of them is you?
Pick honestly. We'll stop guessing what to show you.
you're a pippa
pippa
Drops land with you before they go public. Pieces are made in small runs — this is how you get one.
welcome in
you're in
Here's 10% off your first piece — and we'll show you their things first.
Tap to copy. Yours for 30 days.
start looking →