At Arya Giri, we like to think of ourselves as less fashion label, more storytelling syndicate. Because every stitch, pleat, and pattern in our garments is less about trends and more about timelessness.
Arya Giri Karigars aren’t backstage crew – they’re headliners. They are the guardians of Indian hand embroidery, the narrators of our most intricate tales, and frankly, the real MVPs of this operation.
We’re not in the business of fast fashion. We’re in the business of preserving ancestral craft, resisting assembly lines, and refusing to let tradition fade quietly into the noise of algorithms and quarterly drops. And the truth is – if these traditions aren’t supported with real opportunity, the next generation won’t carry them forward. No pressure, but yes – it’s kind of a big deal.
The Legacy of Indian Craftsmanship
Our garments don’t just look good – they mean something. Every needlepoint and knot is a whisper from the past, echoing centuries of craft from every corner of India.
Take your pick: the metallic brilliance of zardozi, the circular swirls of aari, or the storytelling stitches of kantha – all lovingly adapted from the very regions they were born in: Bihar, Gujarat, Bengal, Uttar Pradesh, and beyond.
But don’t picture a classroom with charts and rulers. Our karighars were raised on craft. Their schools were kitchens, courtyards, and workbenches, where they learned to pull thread with the same ease most kids pulled pranks. The result? A generation of artisans who know embroidery the way we know memes – intuitively.
This isn’t just technique. It’s muscle memory, it’s a ritual and It’s that meditative moment when time stretches and hands do the talking.
Artist Profile: Akarsh – Born to Stitch
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Name: Akarsh
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Region: Bengal
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Years of Experience: Embroidering before he could spell it
Let’s talk about Akarsh – the kind of karigar who doesn’t just know embroidery, he breathes it. At the ripe old age of three (yes, three), he was already shadowing his parents, watching them weave and loop threads like sorcery. By the time he officially joined the Arya Giri crew a decade ago, he came with a toolkit of talent – and a quiet intensity that makes a French knot look like a poetic gesture.
Specialties:
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Aari embroidery
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Kantha & Naqshi Kantha
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Zardozi
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Beadwork (sparkle with substance, baby)
Philosophy:
“The thread listens to you when your mind is still.”
(Deep? Yes. Also, tattoo-worthy.)
Notable Work:
The Line Becomes Us Shirt – Akarsh brought this piece to life, and honestly, it shows.
Inside the Arya Giri Studio: Not Your Average Workspace
Imagine this: a studio that smells like masala chai at 11 AM, hums with soft conversation, and looks like a cross between a design lab and your grandmother’s jewelry box exploded (in the best way).
There are no cold fluorescent lights, no machines spitting out clones. Just thimbles with patina, scissors that have snipped thousands of threads, and a dizzying array of silk strands, African beads, and zari that shimmer like gossip.
Here, creativity isn’t rushed – it’s brewed. Like chai. Our Kargars work side-by-side, sometimes solo, sometimes in sync, always with purpose. They co-create with designers, test the limits of their own mastery, and sometimes – just for fun – add an unexpected twist that makes us all raise our eyebrows and say, “Oof, that’s nice.”
Carrying Stories, Not Just Styles
Let’s get this straight: our clothes are not just “nice to wear.” They’re tiny time capsules. Each one a joint effort between a wildly imaginative designer and an artisan with hands that might as well be magic.
And when you choose Arya Giri, you’re not just making a style choice. You’re joining a movement – one that values craft over convenience, legacy over logos, and the kind of fashion that makes you feel something.
Of course, our signature embroidered funny figures are along for the ride too – because why not sprinkle a little irreverence into reverence?
So go on, explore our collections.
Wear the stories. Celebrate the hands.
And smile – because style this good should make you feel something.
