about the brand
arya giri, a luxe pret label built out of India, epitomises the intersection of cheeky self-expression and poignant poetry with powerful emotional threads. by weaving storytelling into the fabric of AG, they bring disruptive hand-embroidery to the forefront in an imaginative fashion. since AG’s inception in 2021, it has showcased at new york fashion week SS23, and paris fashion week SS24; and is represented in evoluzione chennai and delhi, pernia’s pop up shop, flying solo new york city and paris, and AG e-commerce.
at the crux of AG is a two-fold mission statement:
firstly, to spearhead the portrayal of craft in a tongue-in-cheek but emotional manner. the pace at which the world is expanding on its acceptance/support of artisanship is increasing, yet is outdone by the pace at which craft communities are shrinking. breaking the stigma that high quality equates to high prices, by the next decade AG aspires to be accessible to the informed masses.
secondly, to foster a multi-cultural community of individuals seeking introspection in cultural tangibilities. the brand takes your everyday essentials, elevates it, and injects it with culture. the AG individual is majestic, inquisitive, and effervescent; they value quality, history, and breaking the rules.
the founder
arya giri is the founder and creative director of her label. hailing from the royal zamorin family of kerala, giri’s interest in artisanship were shaped at a tender age. whilst growing up across the globe, her visits to india punctuated by the shuttles of the loom and the batterings of hand-embroidery frames. after the american embassy schooling experience, giri graduated from lasalle college of the arts singapore in fashion media and industries.
her diverse work experience includes contributing to books under the additional secretary to former president of India Pranab Mukherjee, building a campaign for senator Hirai Takuya at the Japanese National Diet (congress), interning at Fuji Xerox singapore in the marketing department, and more.
giri moved to india and launched her label in 2021 with the intenton of bridging the gap of competitvely priced high quality pret wear, and embedding storytelling into the DNA of the brand.
arya has fashion for bharatnatyam. she studies the renowned kalakshetra pedigree and continues her exploration of culture through dance with precision and perspective. she has performed a solo at carnegie hall new york, and is set to perform globally.
the journey of our growth
october 1, 2021, AG was born.
ps : the brand, not the person.
what started as a simple idea during the final months of arya’s time at Lasalle College of Arts, Singapore instantly became her persistent pursuit to widen the horizons of diaspora fashion.
october 1st 2021
AG was launched with the esteemed luxury multi-brand outlet, evoluzione in chennai debuting their first ever collection, ‘the dotted line’.
november 2021
went live on the illustrious ‘curato’ online with AG’s menswear
january 2022
AG forayed into custom wedding wear
march 2022
launch of one of AG’s bestseller collections, ‘the kaboodle capsule’ with evoluzione, chennai
june 2022
AG designed the entire wardrobe for the lead singer Amrit Ramnath for his song Manase, which has reached over 3 million views
august 2022
on the racks of flying solo, new york; our first international retailer
september 10th, 2022
AG’s international runway debut at new york fashion week for ss23 showcasing the emotive sher rani collection that explored womanhood & breaking the glass ceiling.
january 2023
AG launched its first knitwear collection, ‘diversity drop’; a capsule of t- shirts
february 2023
went live on the illustrious pernia’s pop up shop.
february 27, 2023
our founder spoke for ‘Tia’ by prince jewelery on women’s day
march 11, 2023
AG dressed its first grammy nominee, rohith jayaraman.
july 2, 2023
our founder performed a bharatanatyam solo at the esteemed carnegie hall for the indian dance festival
october 1, 2023
AG celebrates its 2nd anniversary on the runway of paris fashion week with its ss24 collection, ‘the line becomes us’.
october 2023
AG enters the european market with flying solo,paris
march 2024
went live with canvas in new york and evoluzione in delhi.